JUNIOR COPYWRITER (FREELANCE) - Siemens
I was brought in as part of a creative team to develop new strategies to refresh their graduate program (SGP). Ideally including a larger and more culturally diverse intake of tomorrow’s young engineers.
- Alongside a Creative Director, I devised three possible brand strategies to sell the SGP in a new and refreshing tone. The idea was to inspire conversation and engage the graduate on a level that was both notionally exciting and intellectually arousing.
- I developed copy for numerous long and short form platforms (including posters, websites,
brochures, social media and banners).
- Because the campaign was to be rolled out in both the UK and Germany, all language had to be effectively translatable.