JUNIOR COPYWRITER (FREELANCE) - Siemens

I was brought in as part of a creative team to develop new strategies to refresh their graduate program (SGP). Ideally including a larger and more culturally diverse intake of tomorrow’s young engineers. - Alongside a Creative Director, I devised three possible brand strategies to sell the SGP in a new and refreshing tone. The idea was to inspire conversation and engage the graduate on a level that was both notionally exciting and intellectually arousing. - I developed copy for numerous long and short form platforms (including posters, websites, brochures, social media and banners). - Because the campaign was to be rolled out in both the UK and Germany, all language had to be effectively translatable.


Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Max!

Add comment
Copywriter