I was brought in as part of a creative team to develop new strategies to refresh their graduate program (SGP). Ideally including a larger and more culturally diverse intake of tomorrow’s young engineers. - Alongside a Creative Director, I devised three possible brand strategies to sell the SGP in a new and refreshing tone. The idea was to inspire conversation and engage the graduate on a level that was both notionally exciting and intellectually arousing. - I developed copy for numerous long and short form platforms (including posters, websites, brochures, social media and banners). - Because the campaign was to be rolled out in both the UK and Germany, all language had to be effectively translatable.

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