Junior Engineers Workshop

The Brief- Design branding for Tobar’s metal building kits which communicates the classic, engineering appeal of the toys. The Solution- Building kits have been around for decades, parents may reminisce on their childhood as they build with their children, the vintage feel of the pack aims to strengthen this idea. The name Junior Engineers Workshop gives a young, aspirational feel to the range. The engineering style paired with the bright colours and bold shapes gives a gender neutral appeal to the kits.