Hello, I’m Sarah, a passionate and creative individual. I have a background in various art disciplines that has influenced the diversity in the graphic design work I create today.
I have a strong background in packaging design and product marketing due to the positions I have held at Tobar (toy and gift wholesaler) and Booja-Booja (confectionery manufacturer).
I love researching the latest design trends and exploring new skills. I have recently started a new design position at Graphitas, a digital marketing agency. Originally perusing website and UX design as a hobby, it’s great to now put these skills into practise.
I truly enjoy what I do and have previously won design awards and commendations for the work I have produced.
A selection of my artwork can be viewed here: www.behance.net/SLBloomfield
Thank you for viewing my profile.
Projects
- Junior Engineers WorkshopThe Brief- Design branding for Tobar’s metal building kits which communicates the classic, engineering appeal of the toys. The Solution- Building kits have been around for decades, parents may reminisce on their childhood as they build with their children, the vintage feel of the pack aims to strengthen this idea. The name Junior Engineers Workshop gives a young, aspirational feel to the range. The engineering style paired with the bright colours and bold shapes gives a gender neutral appeal to
- SquidgmisThe Brief- Create branding which can be adapted to suit a vast range of Japanese inspired squishy animal toys, designed exclusively by Tobar. The branding is for the toys packaging, which is an individual header card design for each animal. The Solution- This range encompasses a vast array of animals, from sea creatures to insects and mammals. The solution was to create a design based on a squishy world, where all the animals can live together. Every header card design has a unique illustratio
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Work history
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Graphic DesignerGraphikas
- Lowestoft, United Kingdom
I was recently employed as a multi disciplined graphic designer at Graphitas, a marketing and communications agency. I worked on a mix of projects for a variety of established brands and local businesses. My projects included:
• UX/UI design for website and email across sectors including engineering, travel and retail- both from scratch and updating existing sites. I collaborated with an in-house team of website developers to bring my artwork to life.
• In-house style design work for high street brand Hughes Electrical, encompassing both online and in-store presence.
• Print, digital, social media graphics and animations for Discover Lowestoft.
• Exhibition design for sectors including medical and manufacturing.
• Continuation of packaging design and marketing work for the confectionery industry.
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Graphic DesignerBooja-Booja
- Poringland, Norwich NR14, UKPart Time
Working as a sole graphic designer within the marketing team at Booja-Booja (the UK’s leading vegan chocolate and ice cream brand) my duties included:
- Providing updates to chocolate and ice cream packaging.
- Creating business to business and business to consumer marketing materials.
- Photography for marketing materials, social media and website.
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Skills
- Packaging Design
- Graphic Design
- Product Design
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Adobe XD
- UX Design
Education
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BA Graphic DesignNorwich University of the arts
- Norwich, United Kingdom
I studied a wide variety of design principles during the course. I focused on packaging design for my dissertation. Industry professionals visited the university weekly to give lectures.
Awards
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Junior Engineer Monster Truck- Winner in Construction Toy Category.Rainbow Toy Awards
Award won for an item in the Junior Engineers Workshop range. I was responsible for creating the branding for this range.
Judges comments:
“Love the ‘old- style’ packaging, Easy to get into, Easy to get started on your first model.”
Check out the project here: www.behance.net/gallery/100358665/Junior-Engineers-WorkshopY
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YCN Student Awards Winner 2016YouCanNow
A student competition project I designed for Fever Tree; the award was presented by YCN, a worldwide creative organisation and Fever Tree.
The brief was to create limited edition bottles to engage customers and raise money for Malaria No More UK.
Check out the project here: www.behance.net/gallery/100363107/Fever-Tree-%28Student-Project-2016%29-YCN-Winner