Squidgmis

The Brief- Create branding which can be adapted to suit a vast range of Japanese inspired squishy animal toys, designed exclusively by Tobar. The branding is for the toys packaging, which is an individual header card design for each animal. The Solution- This range encompasses a vast array of animals, from sea creatures to insects and mammals. The solution was to create a design based on a squishy world, where all the animals can live together. Every header card design has a unique illustration showing the habitat where the Squidgmi lives within the Squishy world. The strap line ‘The wonderful world of squishy creatures’ reinforces the idea. The illustration has a soft, Kawaii design to compliment the cute Japanese style of the toys.