The Junior Gunners membership scheme has won ‘Best Fan Engagement Programme’ at the inaugural Sports Business Awards. Founded in 1984, the Junior Gunners membership is all about engaging with the club’s fans of the future through a range of competitions, events, matchday activations and most recently through the Junior Gunners app. In August 2016, Arsenal became the first Premier League football club to launch a fully interactive children’s app specifically for its young supporters. It has been extremely popular among our young supporters, particularly the game ‘Pocket Player’ which features digital avatars of Arsenal first-team and Ladies players. It has also helped the club to engage more our young fans, particularly overseas. Anne-Lise Johnsen, Youth Product Manager, said: "We are very proud to win this award for our Junior Gunners membership scheme.
"It follows the launch of our new Junior Gunners app in August last year which really helped elevate the experience and engagement the club has with our young fans of the future. It has already proved to be very popular among our members and young Arsenal fans globally." For more information on the Junior Gunners membership scheme, please visit: www.alwaysaheadofthegame.com/junior