Jurassic World Evolution
Launch campaign for Jurassic World Evolution on PS4/Xbox One and PC with Universal Studios.
Create a cohesive and extensive visual pallet for use across many materials including printed materials such as printed banners, box art, web banners, in-store advertising and social campaign assets.
All artwork was a collaboration between Frontier and Universal Studios, the main keyart imagery was created in house with Paradise and Chaos imagery being introduced after launch. Our role in creative services was to design using this image across all assets, this was to keep consistency across all outlets so the audience would build familiarity with the brand and game.
Various E3 materials were designed for the launch including stair graphics and large printed banners of the Paradise and Chaos imagery above entrances to many of the exhibition halls. Stand graphics and signage were also created for the main booth in conjunction with an external company responsible for making the stand.
Steam required some custom assets including profile backgrounds, emoticons, badges and trading cards. These used mostly in-game assets that would tie back to the game, apart from the foil badge which was custom made to mimic the amber effect with the Jurassic World logo embedded inside.
Both PlayStation and Xbox required platform specific assets for their stores and online advertising. This also included unique box art for each platform.