Just Hear It Instead – D&AD New Blood 2020 (Audible)

This out-of-home campaign was created as a part of the D&AD New Blood Competition 2020. As the brief was from Audible, the task was to encourage people to make use of their free time. What better way to show people they needed Audible than to prove to them the inconveniences of conventional reading? This project won a Wood Pencil award, also featured on Ads of The World: https://www.adsoftheworld.com/media/outdoor/audible_just_hear_it_instead