Hi there!
I'm Sandy, and I'm an aspiring creative in the ad industry.
I've been in the creative field for a while, mostly as a graphic designer, in fact, I used to work as a book cover designer. However, my first love has always been advertising. After a fleeting internship at a London ad agency back in 2017, I was hooked onto the buzz of the agency life, and since then I've wanted to get back in!
Alongside from this, my other interests include sketching and drawing - basically anything that keeps my artistic skills sharp - plus, I review films on the side, and have a fanatic love for Middle Eastern food.
See you around!
Projects
- Just Hear It Instead – D&AD New Blood 2020 (Audible)This out-of-home campaign was created as a part of the D&AD New Blood Competition 2020. As the brief was from Audible, the task was to encourage people to make use of their free time. What better way to show people they needed Audible than to prove to them the inconveniences of conventional reading? This project won a Wood Pencil award, also featured on Ads of The World: https://www.adsoftheworld.com/media/outdoor/audible_just_hear_it_instead
- Imperfect"Imperfect" is a short film I created that explores the story of a woman who tries to be the 'perfect woman' by experimenting with different qualities that the 'perfect woman' should have, as portrayed by female characters in the common film genre, the 'chick flick'. The different colours of the scenes represents a different quality she explores.
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Projects credited in
- Find Your Calm / NSPCCFilming with four teenagers over four week- ends, this suite of films was created for the brand refresh of The NSPCC’s Child Line service. The campaign was design from the ground up to embrace a multi-channel approach with over 50 different edits appearing on plat- forms including: Instagram, Youtube, Twitch, Venatus and Xbox. The campaign has just won a Silver Telly Award for Social Impact.
Work history
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Junior DesignerMacmillan International Higher Education
- London, United KingdomFull Time
Oversaw project management of jacket
design process for various key textbooks,
including pre-press preparation of files,
design, image invoicing and archiving of
final files.
Liaised with the marketing department
by creating marketing materials for highly
anticipated promotional events and
providing design insight.
Had essential involvement in the rebrand
of MIHE and Palgrave (now Red Globe
Press) imprint through the rebranding of
book jackets and other essential branding
elements.
Expanded design presence at MIHE by
bringing external design projects in-house
and assisting with recruitment of other
design positions.
R
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InternRecipe creative agency london
- London, United KingdomInternship
Presented ideas to senior creative teams
and assisted with their implementation
during initial stages of advertisement
campaign development.
Led brand research for widely established
brands such as Nurofen and Birdseye.
Supervised photo retouching and
visualisation of promotional photography for
cosmetic brands
Skills
- Adobe Indesign/illustrator/photoshop
- Typography
- Illustration
- Film
- Cover Design
- Advertising Concepts
- Branding
- Social Media
Education
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Master's Degree in Global Advertising and BrandingWinchester School of Art, University of Southampton
Winchester, United Kingdom
Final grade to be obtained, but predicted Distinction in the MA Global Advertising and Branding programme at Winchester School of Art, University of Southampton.
During this time I also won the Wooden Pencil Award in the D&AD New Blood competition.
Graphic Design B.A HonsUniversity for the Creative Arts
- Epsom, United Kingdom
BA Graphic Design
Awards
Wood Pencil - D&AD New BloodD&AD New Blood
Wooden Pencil award for a brief with Audible UK