Just Jack - Alchemist

16mm music promo film for the artist Just Jack for the return single Alchemist from the chart topping pop star. Commissioned by Elton John’s Rocket Records. The film follows the pleasures and pressures of family life with a series of sensitive family portraits and archive imagery of family album stills. The video announced a new honest visual identity for the artist and was premiered on film culture and lifestyle platform Nowness.