Projects
- Absolut Vodka - Electrik NightsAs senior creative strategist, partnerships and content manager I worked with Protein to build reputable electronic music content and event series, focusing on the brands take on the future of nightlife. Engaging an audience of early adopter 21-35 year olds. Developing partnerships with Marshmallow Lazer Feast (award winning sensory designers) and London dance label R&S Records we created an authentic event for the brand utilising pioneering technology matched with underground producer/DJ talen
- Topman - Open ShootAs Senior Content Strategist at award winning youth marketing agency Livity I developed the creative concept, strategy, talent partnership and video production for the ongoing series Open Shoot for Topman. As well as re-birthing the YouTube channel with a fully shopable tab and three new content formats, we created Open Shoot as a hero campaign. Teaming up with artists Ghostpoet and Spector to create official music videos for their upcoming releases, whilst offering young creatives/the wider audience, a chance to influence and participate in the creation of the video by submitting images via the #openshoot tag. Established video directors then weaved a selection of these images in to the final edit hosted on Topman TV (YouTube Channel)
- Just Jack - Alchemist16mm music promo film for the artist Just Jack for the return single Alchemist from the chart topping pop star. Commissioned by Elton John’s Rocket Records. The film follows the pleasures and pressures of family life with a series of sensitive family portraits and archive imagery of family album stills. The video announced a new honest visual identity for the artist and was premiered on film culture and lifestyle platform Nowness.
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Projects credited in
- World Food ProgrammeWorld Food Programme is the world’s largest humanitarian organization, working to save and change the lives of 100 million people across the world. They are among the first on the scene in an emergency, providing food and other assistance to the victims of conflict, drought, floods, earthquakes, hurricanes, crop failures and more recently pandemics. We were tasked to create a film which explains and champions the forward thinking approach to humanitarian action, Forecast Based financing.
Work history
Consultant
London, United KingdomFreelance
Skills
- Advertising
- Events
- Film
- Visual Arts
- Powerpoint
- Word
- Video Content Direction
Education
Photography (BA
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