Topman - Open Shoot
As Senior Content Strategist at award winning youth marketing agency Livity I developed the creative concept, strategy, talent partnership and video production for the ongoing series Open Shoot for Topman.
As well as re-birthing the YouTube channel with a fully shopable tab and three new content formats, we created Open Shoot as a hero campaign. Teaming up with artists Ghostpoet and Spector to create official music videos for their upcoming releases, whilst offering young creatives/the wider audience, a chance to influence and participate in the creation of the video by submitting images via the #openshoot tag. Established video directors then weaved a selection of these images in to the final edit hosted on Topman TV (YouTube Channel)