Absolut Vodka - Electrik Nights

As senior creative strategist, partnerships and content manager I worked with Protein to build reputable electronic music content and event series, focusing on the brands take on the future of nightlife. Engaging an audience of early adopter 21-35 year olds. Developing partnerships with Marshmallow Lazer Feast (award winning sensory designers) and London dance label R&S Records we created an authentic event for the brand utilising pioneering technology matched with underground producer/DJ talent. Our high end supportive video content was featured in all key nightlife and electronic music media cementing the brand as innovators within the field.