Leila McGlew Head of Agency | The Dots

Leila McGlew

Head of AgencyLondon, United Kingdom
Projects credited in
  • Ace & Tate Creative Fund: Hayley Louisa Brown
    Photographer Hayley Louisa Brown is a creative force to watch. As editor-in-chief of BRICK, a biannual hip-hop culture publication launched in 2015 (it sold out, as did the second), she set out to eschew all the usual clichés about the genre, such as the propensity for overtly masculine imagery seen in American titles. Her latest project Children of Graceland, supported by Ace & Tate’s Creative Fund, took her to Elvis Presley’s hometown where she photographed young Elvis fans, as a way of explor
  • Protein x Nike Made to Play
    We teamed up with Nike to help them find the next generation of kids, coaches and employees who are driving and defining their communities from the ground up. Over six months, we explored five different markets (UK, Germany, Spain, France and South Africa) and captured inspiring voices and powerful imagery, creating over 25 short films that have since been used to inspire and empower a wider audience to get moving. See some of the project come to life in Refinery29, Inc. 29’s article celebrati
  • 'What are you really going to change?'
    ‘What are you really going to change?’ is our new report that maps out the long-term attitudes - rather than short-term reactions - to what the world might look like after lockdown. Speaking to over 1,000 members of the Protein community, we challenged them to think about what they are really going to change post-pandemic and explored their attitudes towards travel, relationships, wellness, finance and sustainability. We found that people are taking a moment to slow down and reflect on what’s i
  • What you really gonna change tho?
    We’d like to know if you will ... — re-route your life — re-evaluate your goals — re-consider your consumption — re-assess your relationships or just –– re-turn to your pre-pandemic life … once this is all over? We’ve been asking ourselves these questions, so now wanted to ask you if this ‘the dawn of a new realm’ or is it just a timeout before everything goes back to ‘business as usual’? So, if you have a few free WFH minutes, please click below to help us find out ✌️ ...
  • DATING TRENDS 2020
    In partnership with Bumble and with the goal of understanding how culture, age and technology shapes preferences and attitudes around dating, we undertook a study across Europe and the United Kingdom around the future of dating and romance in 2020. We engaged 12,000 Millennials and Gen Z in the United Kingdom, France, Germany, Spain, Netherlands and Ireland. We asked them questions around their dating app habits (the good and the bad) and their personal preferences from initial swipe to meet u
  • NEW NORMAL / CANNABIS
    We're exploring the changing behaviours across emerging industries, as well as the progressive brands and businesses that are embracing these shifts — starting off with CANNABIS.
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Skills
  • Brand Collaboration
  • Creative Talent
  • Media Communication
  • Media Partnerships
  • Influencer Engagement
  • Content Strategy
  • Digital Media
  • Ad Copywriting
  • Copywriting
  • Sub-editing