'What are you really going to change?'

‘What are you really going to change?’ is our new report that maps out the long-term attitudes - rather than short-term reactions - to what the world might look like after lockdown. Speaking to over 1,000 members of the Protein community, we challenged them to think about what they are really going to change post-pandemic and explored their attitudes towards travel, relationships, wellness, finance and sustainability. We found that people are taking a moment to slow down and reflect on what’s important to them and instead of reinventing themselves or reverting to the status quo, only a few of their new habits will continue after lockdown. In summary, we’re witnessing a time of reflection not revolution.