Hollie Beever Head of Agency, Protein EU | The Dots

Hollie Beever

Head of Agency, Protein EUAmsterdam, Netherlands
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Hollie Beever

Head of Agency, Protein EUAmsterdam, Netherlands
About me
Invested in growing and developing talent, building agency capabilities and implementing value-driven structure and process for a more inclusive environment. Agency B-Corp certification in progress. Proactive and conscientious with brand and agency experience; both globally and on a local market level. This, coupled with my pragmatic approach, enables me to delve into a variety of client worlds. Whether that’s strategically inputting on insight-first deliveries, helping drive comms plans with value and newness or devising a community leader set up for talent scouting to ensure relevance.
Projects credited in
  • What you really gonna change tho?
    We’d like to know if you will ... — re-route your life — re-evaluate your goals — re-consider your consumption — re-assess your relationships or just –– re-turn to your pre-pandemic life … once this is all over? We’ve been asking ourselves these questions, so now wanted to ask you if this ‘the dawn of a new realm’ or is it just a timeout before everything goes back to ‘business as usual’? So, if you have a few free WFH minutes, please click below to help us find out ✌️ ...
  • What does Influence mean today?
    Participate in our new community survey! https://rebrand.ly/survey-dirtywords We are continuing Dirty Words, a series of reports by Protein Agency that give new meaning to increasingly meaningless words. Following our first report on Exclusivity, we’re now looking at the world of Influence and what it truly means today. #protein #proteinagency #influence #dirtywords #influencer #influence #community #survey #report #future #change #brands #marketing #trends #research #insight
  • 'What are you really going to change?'
    ‘What are you really going to change?’ is our new report that maps out the long-term attitudes - rather than short-term reactions - to what the world might look like after lockdown. Speaking to over 1,000 members of the Protein community, we challenged them to think about what they are really going to change post-pandemic and explored their attitudes towards travel, relationships, wellness, finance and sustainability. We found that people are taking a moment to slow down and reflect on what’s i
  • NIGHT EMBASSY by Jägermeister
    Protein are proud to announce the first open call for Jägermeister's NIGHT EMBASSY - a programme dedicated to exploring new creative directions in Berlin nightlife. The NIGHT EMBASSY invites all artists and curators forging their own path in nightlife and club culture- opening up to all disciplines including but not limited to live performances, DJing, music production, visuals interpretations, immersive media or building communities around events. Six selected individuals/collectives will be
  • We created content for Converse to connect with specialist influencers and Depop's youthful community to dimensionalise the story of Chuck Taylor and make the sneaker relevant to a young audience with style influencers. We gave four 'Style influencers' within our community a room at Ace Hotel to make there own and show their style. Each room was unique and showcased a different aesthetic to how one would wear a Chuck Taylor sneaker. My favourite room had to be radio host Yinka Bokinni's, seeing
  • A Series of Dirty Words: EXCLUSIVITY
    Defining Dirty Words We want to look at key words that stand out in the industry around products, brands and media and unpack the disconnect in meaning between individuals and companies. We think of these as ‘dirty words’, whose original meaning has been modified by cultural shifts. As the concept behind a ‘dirty word’ proliferates, it gathers cultural baggage and becomes increasingly narrow in definition. We want to zoom out and re-focus on the words we’re using. The intention is not to rea
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Work history
    Client ServiceProtein Community
    Amsterdam, NetherlandsFull Time
    Amsterdam agency client lead
    Client ServicesWe Are Pi
     - Amsterdam, NetherlandsFull Time
  • Management
  • Client Services
  • Marketing
  • Marketing Strategy
  • Account Management
  • Digital Communication
  • Audience Insights
  • Consumer Insights
  • Project Management
  • Business Development
    BANottingham Trent Univeristy
    Nottingham, United Kingdom
    Fashion and Textile Management First Class Honours
    Graphite Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2016D&AD
    Wrangler Wrongler Award: Graphite Pencil