21 year old Creative Direction for Fashion student at LCF at UAL London College of Fashion. Multi-disciplinary work spanning across styling, photography, art direction, graphic design, events, journalism, research. Previously worked for clients including HUNGER Magazine, DITTO London, Novembre Magazine, The September Issues and Protein Agency.Locked Pro Plan feature
- Desk research across various sectors - Mock ups for pitches and decks - Invite creation / save the dates - Vox pops - Assisted with focus groups - Assisted with recruitment - Independently moderated an online focus group - Independently moderated interviews - Assisted with the creation of the brand identity for Protein report 2018 - Supported with proposal writing, creation and activation ideas - Brainstorms - Transcripts - Attended F2F in home/in depth interviews
Working on a consumer research project for a global brand. - Recruitment - Desk Research
Assisting stylist Siobhan Lyons with calling in garments for shoots and assisting on shoot.
- Visual research for various client-facing projects, for brands including Dilara Findikgolu and Danshan - Assisted on research and graphic design for the book '100 Stories', published and produced in collaboration with Fred Perry - Conducted and transcribed interviews - Assisted in archiving and documenting archives on social media - Assisted with design for a colour swatch for DRUK print press
- Worked alongside stylists Kim Howells, Chantal des Vignes and Stevie Westgarth - Liased with brands, PRs and designers to call in pieces for shoots - Assisted on various shoots for issue 14 of HUNGER - Also assisted on shoots for RANKIN Photography
Assisting Fashion Director Georgia Pendlebury with a main fashion shoot for Issue 11 of Novembre magazine.
- Scouted talent for digital editorials and features for HungerTV - Interviewed Talent - Transcribed Interviews - Independently researched and wrote online features for HungerTV
Interning for Claudia Schiffer and her brand, working mainly alongside the Creative Consultant and Design Director. Working on multiple creative projects simultaneously. - Social Media - Creative Image Research and Moodboarding - Styling Assistance - Personal Shopping - Working on Brand Identity
At Modus I handled collections of multiple brands; Calvin Klein, Bally, Akris, Pringle, Studio Nicholson, YMC, G-Star and more. - Sending out, returning, and booking in samples. - Attending press events for clients. - Organising the showroom. - Communicating with the press daily. - Attending LFW for clients' shows; J.JS.LEE, Margaret Howell, Pringle of Scotland
Specialised in Fashion Promotion, working diversely with fashion illustration, styling, photography and spatial design. Managed and promoted my own exhibition outside of the course as well as curating and managing the Fashion & Textiles final project exhibition.