Anna Lena Gotzmann

Insight StrategistAmsterdam, Netherlands

Anna Lena Gotzmann

Insight StrategistAmsterdam, Netherlands
Projects credited in
  • What does Influence mean today?
    Participate in our new community survey! https://rebrand.ly/survey-dirtywords We are continuing Dirty Words, a series of reports by Protein Agency that give new meaning to increasingly meaningless words. Following our first report on Exclusivity, we’re now looking at the world of Influence and what it truly means today. #protein #proteinagency #influence #dirtywords #influencer #influence #community #survey #report #future #change #brands #marketing #trends #research #insight
  • 'What are you really going to change?'
    ‘What are you really going to change?’ is our new report that maps out the long-term attitudes - rather than short-term reactions - to what the world might look like after lockdown. Speaking to over 1,000 members of the Protein community, we challenged them to think about what they are really going to change post-pandemic and explored their attitudes towards travel, relationships, wellness, finance and sustainability. We found that people are taking a moment to slow down and reflect on what’s i
  • What you really gonna change tho?
    We’d like to know if you will ... — re-route your life — re-evaluate your goals — re-consider your consumption — re-assess your relationships or just –– re-turn to your pre-pandemic life … once this is all over? We’ve been asking ourselves these questions, so now wanted to ask you if this ‘the dawn of a new realm’ or is it just a timeout before everything goes back to ‘business as usual’? So, if you have a few free WFH minutes, please click below to help us find out ✌️ ...
Show more
Skills
  • Art Direction
  • Photoshop
  • Word