I’m a Strategist and Researcher turning a deep understanding of culture and audiences into actionable recommendations that drive creative, strategic, and commercial success. I collaborate closely with teams to craft innovative solutions guided by informed opinions grounded in evidence. From shaping compelling narratives to aligning creative and technical teams, I help bring projects to life that are truly impactful and engaging.
My expertise lies at the intersection of emerging technologies and culture.
Shortlisted for "Rising to the Top - Technology" at the Campaign Inspiring Women Awards 2024. Named as one of the representatives of the "Talent Generation" by ELLE Magazine at the age of 19.
Projects credited in
- DJ FREEDEM - THE CULTURAL LEADERS - DIRTY WORDS - INFLUENCEDIRTY WORDS ISSUE 02 - INFLUENCE INTRODUCING THE CULTURAL LEADERS As part of the research for our latest DIRTY WORDS report, we spoke to DJ Freedem, founder of the Underground Plant Trade, a plant community fronting as a reparations network for black people. Read the full interview here where you can also access our platform for all the latest report-related content. If you haven't already downloaded the report, get your hands on it here. Photography @wegoodlooking #protein #community #pro
- ZAIBA JABBAR - THE CULTURAL LEADERS - DIRTY WORDS - INFLUENCEDIRTY WORDS ISSUE 02 - INFLUENCE INTRODUCING THE CULTURAL LEADERS As part of the research for our latest DIRTY WORDS report, Protein Agency spoke to Zaiba Jabbar, founder of HERVISIONS: a multidisciplinary femme-focused digital encounters platform celebrating the intersection of art, tech and culture. Read the full interview here where you can also access our platform for all the latest report-related content. If you haven't already downloaded the report, get your hands on it here. Photogra
- BERNARD KOOMSON - THE CULTURAL LEADERS - DIRTY WORDS - INFLUENCEDIRTY WORDS ISSUE 02 - INFLUENCE INTRODUCING THE CULTURAL LEADERS As part of the research for our DIRTY WORDS - INFLUENCE report, we spoke to Bernard Koomson, founder of DeadHYPE: a Berlin-based collective that helps brands and talent come together and facilitates conversations in the world of Sneakers and Fashion Technology. Read the full interview and join our platform to receive the latest report-related content including interviews, Q&As and recordings of the live briefings. As
- What does Influence mean today?Participate in our new community survey! https://rebrand.ly/survey-dirtywords We are continuing Dirty Words, a series of reports by Protein Agency that give new meaning to increasingly meaningless words. Following our first report on Exclusivity, we’re now looking at the world of Influence and what it truly means today. #protein #proteinagency #influence #dirtywords #influencer #influence #community #survey #report #future #change #brands #marketing #trends #research #insight
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Skills
- Fashion
- Adobe Indesign
- Adobe Photoshop
- Visual Culture
- Content Strategy
- Fashion Branding
Education
A
A
(BA) Fashion Branding and Promotion Amsterdam Fashion Institute
- Amsterdam, Netherlands
Grade: Cum LaudeGrade: Cum Laude
Specialisation Brands & Identity:
— Consumer Research
— Communication & Content Strategy
— Brand Revival Strategy
Minor Fashion Marketing Innovation
— Ethnographic Research
— Strategic Communication Recommendations
Awards
C
C
Inspiring Women Awards "Rising to the Top - Technology"Campaign Magazine