Zaiba Jabbar Curator, Cultural Innovator + Founder of Hervisions | The Dots

Zaiba Jabbar

Curator, Cultural Innovator + Founder of HervisionsLondon, United Kingdom
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Zaiba Jabbar

Curator, Cultural Innovator + Founder of HervisionsLondon, United Kingdom
About me
Zaiba Jabbar is an award-winning director, commissioner, independent curator, moving image artist, and founder of Hervisions. I’m interested in the democratisation and accessibility by how we experience art outside the white cube. My curatorial project Hervisons is an investigation into how people in the margins are using technology to create art outside of traditional formats, making space for themselves through the experience of expanded moving image. I am a leader in augmented reality and digital art exhibitions online and offline working with clients and institutes that include Tate Modern, Tate Britain, Art Night, i-D, Chanel, LUX, Google Arts and Culture, Selfridges, Adidas, IAMSOUND, The London College of Fashion, Loom Festival, Specta, Ghosting.TV, Mira Festival and The Mosaic Room. I have nearly 10 years experience working across the music, art and fashion sectors working with clients that include Unilever, Droga 5, Snapchat, Asos, Nowness, Burberry, Benefit, Virgin EMI, Parlophone, XL Records, Citroen, Domino Records, MTV, Levis, i-D, Vice and From concept to realisation sourcing collaborators and teams to garner the best and most unique outcome for each project. Whilst also maintaining flair, innovation and awareness of trends that inherently filter through into my work. Creating original concept driven work. As well as developing concepts for artists and brands I have huge resources for production to help facilitate projects at all levels of production. I love making things happen. Curator in residence at LUX in 2018 and is a board member of Abandon Normal Devices.
  • Florrie "Little White Lies" Official Video
    Inspiration I'd been listening to the track on repeat and the lyrics have such an epic warmth and depth that it led me to think I have to create a powerful visual motif to use throughout the film as a metaphor for a little white lie. I instantly thought of that moment in American Beauty when the white plastic bag keeps floating/dancing exhaustingly around by the wind. Concept A poetic, symbolic and slightly surreal performance led video. Using sophisticated and we
  • FURLA / Store launch video
    Furla London store launch video for social media.
  • M&S Limited London / Behind the Scenes / Director / Producer
    Behind the scenes video for M&S Limited London collection.
Projects credited in
Work history
    London, United KingdomFreelance
    DirectorXL Recordings
     - London, United KingdomFreelance
    Music video director for Empress Of Water Water video.
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  • Music Videos
  • Commercials
  • Directing
  • Producer Director
  • Final Cut Pro Editing
  • Creative Art Direction
  • Social Media Campaigns
  • Producing
  • Curating
  • Arts Programming
    BA GraphicsCentral Saint Martins (UAL)
     - London, United Kingdom
    Best Pop Video WinnerUKMVA
    TINY DANCER 'Who Am I' UKMVA One-Shot Promo Dir Zaiba Jabbar Best Pop Video (budget category)
    ASVOFF & Light Series WinnerASVOFF
    Mood film for William Richard Green. The designer and I wanted to create a film using light in constant motion. The Rubber Jacket especially absorbed and displayed the moving pin prick lights beautifully. These grungy outlined glimpses of the model with the moving light and void-like negative space infected the key pieces of the AW10 Collection to create a tectonic and mysterious mood for the film which echoed the heroic and anti-heroic ideas of the collection.