Zaiba Jabbar is an award-winning director, commissioner, independent curator, moving image artist, and founder of Hervisions. I’m interested in the democratisation and accessibility by how we experience art outside the white cube. My curatorial project Hervisons is an investigation into how people in the margins are using technology to create art outside of traditional formats, making space for themselves through the experience of expanded moving image. I am a leader in augmented reality and digital art exhibitions online and offline working with clients and institutes that include Tate Modern, Tate Britain, Art Night, i-D, Chanel, LUX, Google Arts and Culture, Selfridges, Adidas, IAMSOUND, The London College of Fashion, Loom Festival, Specta, Ghosting.TV, Mira Festival and The Mosaic Room.
I have nearly 10 years experience working across the music, art and fashion sectors working with clients that include Unilever, Droga 5, Snapchat, Asos, Nowness, Burberry, Benefit, Virgin EMI, Parlophone, XL Records, Citroen, Domino Records, MTV, Levis, i-D, Vice and Vogue.it.
From concept to realisation sourcing collaborators and teams to garner the best and most unique outcome for each project. Whilst also maintaining flair, innovation and awareness of trends that inherently filter through into my work. Creating original concept driven work.
As well as developing concepts for artists and brands I have huge resources for production to help facilitate projects at all levels of production.
I love making things happen.
Curator in residence at LUX in 2018 and is a board member of Abandon Normal Devices.
Projects
- Florrie "Little White Lies" Official VideoInspiration I'd been listening to the track on repeat and the lyrics have such an epic warmth and depth that it led me to think I have to create a powerful visual motif to use throughout the film as a metaphor for a little white lie. I instantly thought of that moment in American Beauty youtube.com/watch?v=tB0th8vNLxo when the white plastic bag keeps floating/dancing exhaustingly around by the wind. Concept A poetic, symbolic and slightly surreal performance led video. Using sophisticated and we
Projects credited in
- ZAIBA JABBAR - THE CULTURAL LEADERS - DIRTY WORDS - INFLUENCEDIRTY WORDS ISSUE 02 - INFLUENCE INTRODUCING THE CULTURAL LEADERS As part of the research for our latest DIRTY WORDS report, Protein Agency spoke to Zaiba Jabbar, founder of HERVISIONS: a multidisciplinary femme-focused digital encounters platform celebrating the intersection of art, tech and culture. Read the full interview here where you can also access our platform for all the latest report-related content. If you haven't already downloaded the report, get your hands on it here. Photogra
- International Women’s Day 2020, meet 100 trailblazers redefining the creative industryAt The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book168
Work history
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Founderhervisions
London, United KingdomFreelance
DirectorXL Recordings
- London, United KingdomFreelance
Music video director for Empress Of Water Water video.
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Skills
- Music Videos
- Commercials
- Directing
- Producer Director
- Final Cut Pro Editing
- Creative Art Direction
- Social Media Campaigns
- Producing
- Curating
- Arts Programming
Education
BA GraphicsCentral Saint Martins (UAL)
- London, United Kingdom
Awards
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Best Pop Video WinnerUKMVA
TINY DANCER 'Who Am I' UKMVA
One-Shot Promo Dir Zaiba Jabbar Best Pop Video (budget category)A
A
ASVOFF & Vogue.it Light Series WinnerASVOFF
Mood film for William Richard Green.
The designer and I wanted to create a film using light in constant motion. The Rubber Jacket especially absorbed and displayed the moving pin prick lights beautifully. These grungy outlined glimpses of the model with the moving light and void-like negative space infected the key pieces of the AW10 Collection to create a tectonic and mysterious mood for the film which echoed the heroic and anti-heroic ideas of the collection.