This little film became an advertising sensation, exploding out of the Spanish market to bring a tear to eyes around the world. It became the most awarded piece of advertising in 2016. I was so pleased to be part of this production. Viva Justino!
Spain’s Loteria de Navidad, drawn once a year at Christmas, is considered the world’s largest lottery, and Passion was approached to help craft the official film for the Christmas campaign. Passion teamed up with againstallodds to create the 3 minute animated spot, featuring the heart-warming story of its protagonist and the star of the campaign, Justino.