Jyabu-chan

  • Emma Stevenson

This project explores the influences mascots can have as a force for good in Japanese culture. I designed a mascot against whaling in Japan by creating an array of character iterations. The success of a mascot is determined by how the public repsonds so I made a focus group which allowed me to see which design had the best response. Jyabu-chan is the result of this character design based research.