Karlovci Film Festival

A visual identity I've designed for Karlovci Film Festival, a fast-growing independent festival based in Serbia. The main goal of this rebrand – being the event at its third edition – was switching from ‘local and rustic’ to International. The general look would appear consistent with the art world, and feel minimal, classy and elevated; but still, fresh and current. I based my design concept on two core messages: multiplicity and imagination. The multiplication of pictures well represents the Festival’s diversity and variety, whilst the photography used creates a dreamy atmosphere, where people are looking with their mind’s eye. The ultimate scope was bringing authority and establishing KFF as distinct and memorable.