Kashirskaya Plaza

Branding and guidelines for the new shopping and entertainment centre, Kashirskaya Plaza, based in Moscow. The centre contains retail, fitness, entertainment, hypermarket and cinema. Kashirskaya Plaza’s unique selling point is its multi floored outdoor social and dining spaces. For this reason the logo mark is divided in two to represent the levels. In addition, using the initial as the logo mark meant the logo could be used for dual languages, Russian and English. Work Completed at Air Design.