Sadia was appointed Art Director at Kassim Denim, June 2016
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Sadia's role was to help reposition Kassim Denim as world leaders, working directly with the owner Arsal Kassim and together with Mohsin Sajid of Endrime who was appointed the position of Creative Director of Innovation.
The role was based in London, with extensive travel to Europe, the USA and Asia to visit suppliers and trade shows such as Kingpins, Blueprint, Denim by PV, CC Show and Denim Boulevard.
Sadia Art Directed, organised and managed eight photoshoots and films with Teatum Jones, Stephanie Siân Smith, Mohsin Sajid and the Endrime Archive.
Responsibilities:
Social Media
Story and content writing for themed collections
Garment detail card story and category developments including woven labels, leather patches, hangtags, stickers, trims and all forms of fabric presentations.
Product photography and conceptual film work
Visual merchandising for exhibitions and trade shows
Stationary and giveaways at trade shows
Future projects and ideas
