Sadia Rafique, a British Graphic Designer, graduate of Central Saint Martins University of the Arts London (2002), is an established art director, street photographer and illustrator. She has worked as creative director, specialising in art directing fashion shoots and fashion films, branding, apparel graphic design, look book design and illustration. Sadia has also collaborated as an artist with Puma & Lot78 on limited edition sneakers and hand painted premium leather jackets. She runs her own consultancy and art directs at premium denim brand Endrime.
Projects
- Kassim Jacquard for Teatum JonesSadia was appointed Art Director at Kassim Denim, June 2016 . Sadia's role was to help reposition Kassim Denim as world leaders, working directly with the owner Arsal Kassim and together with Mohsin Sajid of Endrime who was appointed the position of Creative Director of Innovation. The role was based in London, with extensive travel to Europe, the USA and Asia to visit suppliers and trade shows such as Kingpins, Blueprint, Denim by PV, CC Show and Denim Boulevard. Sadia Art Directed, organis
- US Group & US Denim MillsIn January 2017, Sadia was appointed Creative Consultant for the US GROUP together with Mohsin Sajid of Endrime who was appointed the position of Head of Design. The role was based in London at the Bond Street office with extensive travel to Europe, the USA and Asia for inspiration and research. Sadia Art Directed, managed and built a reliable team to produce 12 photoshoots and films to showcase online, on social media and share at trade shows such as Kingpins Show and Denim by PV.
- FEATHERS & ROOTS a collab Sadia Rafique x Lot78In spring/summer ‘09, Sadia and Lot78 launched their first major collaboration, entitled 'Feathers and Roots', consisting of twenty six hand-illustrated vintage biker jackets (referred to as 'The Ed') which were individually customised with either a feather or roots tattoo motif. The jackets were stocked in 35 stores worldwide incl. Harvey Nichols (UK and Dubai), Library, Liberty, Matches, Browns, Start, Cruise, Autograph – UK. Ron Herman, Fred Segal, Atrium – USA. 14oz – Germany. De Fano – Italy. Boutique 1 – UAE. Podium – Russia. Tokishirazu and United Arrows – Japan.
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Work history
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Art DirectorEndrime
London, United KingdomFull Time
Responsible for the Spring / Summer 15 campaign and lookbook with Stephanie Sîan Smith.
Responsible for the Autumn / Winter 15 campaign and lookbook with Nick Clements.
My responsibilities were Creative Direction, Art Direction, Photoshoot Production and Layout design.
Sadia sourced a great team, a great location and managed 20 people on the day of the shoot which ran on time on a very well organised day without any stress.
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Creative DirectorSadia Rafique
London, United KingdomFull Time
A highly creative and artisanal consultancy, we offer creative direction, art direction, photoshoot production and cover areas of graphic design and illustration for digital, print and apparel. We create social media marketing campaigns and create social media content for brands and fabric mills. We create look books, sales books from concept, to garment collections, to photoshoots to the finished printed books.
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Skills
- Film
- Print Design
- Art Direction
- Design
- Creative Direction
- Illustrator
- Adobe Creative Suite
- Artist
- Managing Creative Processes
- Managing Designers
- Street Phography
- Fashion
- Fashion Film
- Graphic Design
Education
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BA (hons) Graphic DesignUniversity Of The Arts London: Central Saint Martins
- London, United Kingdom
Art and Design FoundationCentral Saint Martins (UAL)
- London, United Kingdom