In January 2017, Sadia was appointed Creative Consultant for the US GROUP together with Mohsin Sajid of Endrime who was appointed the position of Head of Design.
The role was based in London at the Bond Street office with extensive travel to Europe, the USA and Asia for inspiration and research.
Sadia Art Directed, managed and built a reliable team to produce 12 photoshoots and films to showcase online, on social media and share at trade shows such as Kingpins Show and Denim by PV.
