Design a toy or aid for games that includes an element of water resistance for a target market of children aged 7 - 12 years.
The product is a 'waterproof vest' which children can wear during water fights. The targets are screenprinted with hydrochromatic ink to reveal a graphic when hit with water. They can be moved and stuck elsewhere on the jacket due to velcro strips, allowing children to create different levels of difficulty in their play. The vest is adjustable so can be manufactured as one size only.
An accessory to the vest is the ammo belt. Also adjustable in size, there are 9 elasticated holds to store 'magazines' of water ammo or additional water guns.
Furthering the product for future development, the front of the vests could be interchangeable. While the back stays the same, the front vest could be bought in a variety of designs, encouraging a broader audience.
Simple, comical targets that are colourful when wet on a plain front vest is ideal for a younger audience, while an army patterned vest turning red when hit with water may appeal to a slightly older audience.