A trend report based off of research from various cities across the UK (London, Nottingham, Leeds, Manchester) and Berlin, Germany. The report focuses identifies and showcases three trends found in the areas of Visual Merchandising, Prints & Graphics & Menswear for the Autumn & Winter season of 2017/18. With the role as a Trend Forecaster, this project highlights the ability to conduct both primary & secondary research; collating it together in order to propose to brands in an innovative and creative way.