Kellogg’s Corn Flakes: #MyPerfectBowl

As a result of shifting breakfast habits, Kellogg’s wanted to explore a more current take on Corn Flakes. So we sparked a social debate around the nations ‘perfect way’ to enjoy a bowl of crunch and put together a collection of recipes that would get people talking. We wanted consumers to be able to share their stories, rituals and memories on social media to strengthen their relationship with the UK’s number one cereal choice.