• Nina Jordanova
Although Kelsey Rose always had been marketed as a bridesmaids/bridal brand we have seen the opportunity for the younger occasion wear market which not only shops for wedding but also for prom or a bigger night out. With most of the costumer base being based outside London this campaign has been planned with slightly more modern approach which would communicate well with costumer that are younger and interested in brands like Revolve, Reformation or Free People.