Creative marketing agency Kemosabe was in a race against time to finish the concept and pitch for this Xmas and New Years Southern Comfort Out of Home campaign. The core message was there but the visuals needed more work to fully bring the concept to life and create a pitch & campaign-ready set of designs. Outcomes: Kemosabe won the pitch and the concept and designs were used across London in this expansive OOH advertising campaign for Southern Comfort.