Projects
- Plume x Big Cat - TandemWhen a renowned chef decided to open his first outside-of-London restaurant it was exciting to team up with creative marketing agency Big Cat to deliver a teaser campaign for Tandem. There is an art to great cookery and beautiful interior design so with this in mind we expressed the Tandem experience through our own art. Translating each uniquely themed room into a simple scene around which coloured bursts of ink flaunt and fuse together. The set of images was used on the website and social medi
- GMX/GambitGMX is a decentralised fintech ecosystem powered and governed by a dedicated community through the use of governance token $GMX. The core of the GMX ecosystem is a decentralised perpetual trading protocol, for which I designed the WebApp. GMX initially started as Gambit which was rebranded and rebuilt and expanded into what later became GMX. Outcomes: - $76+ billion of trading volume through the interface - $170+ million trading volume daily - 146k active users - *Ranked 126/20,268 of all cry
- Kemosabe X Southern ComfortCreative marketing agency Kemosabe was in a race against time to finish the concept and pitch for this Xmas and New Years Southern Comfort Out of Home campaign. The core message was there but the visuals needed more work to fully bring the concept to life and create a pitch & campaign-ready set of designs. Outcomes: Kemosabe won the pitch and the concept and designs were used across London in this expansive OOH advertising campaign for Southern Comfort.
- nftreatsnf*treats launched with the mission to improve how we engage with erotic content online. To make that engagement more ethical, educational and equitable (for creators). Web3 and the underlying technology unlocked unique opportunities to experiment with new value share, capture, distribution and transparency models – These new opportunities inspired the first product by nftreats, nftreats.art a creator-focused erotic art NFT platform. From conception to building the MVP was produced in 4 month
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Work history
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Senior Visual DesignerTheydo
Amsterdam, NetherlandsFull Time
- Contributed a successful rebrand through marketing and brand design, which along with company strategy and development secured a $34M investment.
- Re-design of 99+ web pages, including high-conversion landing pages that boosted conversion rates by 2%.
- Designed social media content, driving 50 new Enterprise accounts in 3 months, which then doubled to over 100 monthly (200% of the KPI target).
- Worked with marketing team to bring LinkedIn strategy to life through design assets, growing page views from 380 in 2023 to over 23,000 in 2024—a 7,259% increase.
- Worked closely with the product design team to apply new brand to product.
Senior Marketing DesignerRed Badger
London, United KingdomFreelance
- Lead designer of the newly formed marketing team. Outlined the direction for new brand identity exploration.
- Created a novel brand positioning artefact in the form of a picture book which aligned the +200 team around brand identity, messaging and values.
- Cleared backlog of design projects and created robust workflow and structure to design asset management.
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Skills
- Advertising
- Events
- Print Design
- Art Direction
- Creative Direction
- UI Design
- UX Design
- Adobe Creative Suite
- Visual Identity
- Marketing Design
Education
B
B
Visual CommunicationBirmingham City University
- Birmingham, United Kingdom
Visual Communication
Awards
C
C
Creativepool AnnualCreativepool Awards
Creative Review Photography AnnualCreative Review