UX UI freelance designer for menswear heritage sportswear fashion brand, Kent & Curwen. Working on a monthly retainer basis managing the UX, UI & digital marketing deliverables. Championing the importance of good UX by providing stakeholders with UX insight into quality customer journeys with first-rate functionality, design and accessibility across their digital channels defined by user, market and usability research and analysis. Translating research to wireframes, sitemaps and high-fidelity UI designs in Sketch and InVision. Creating all digital marketing assets such as e-mail newsletters, website banners and social gifs.