The Brief
Keogh’s are a well-known snack brand noted for their delicious crisps made from locally sourced ingredients. The Keogh family approached True Story in 2018, looking for a design agency to oversee all creative for the brand going forward.
The Response
Keoghs wanted to introduce three new popcorn flavours in order to expand into a healthier snack market. This also included an exciting new format: meet the pop a cob!