About me

Experienced designer, some say obsessive, I prefer motivated to tell a brand story the best way possible. A strong interest in brand, packaging & technology and the trends emerging in the sector. Excited by creative projects that require conceptual and analytical thinking surrounding a new category. Eager to learn new skills and techniques to produce the highest standard of work. Guilty for wandering around shops looking at brands, a quick trip for milk turning into a 3-hour research expedition is a normal weekend for me and a nightmare for anyone that dared to come with me.

QuestionsProjectsExperienceTeam

• Looking for some advice on setting up as a freelancer in London - especially around tax, umbrella companies v sole trader?

Projects

• 1

  Keogh's PopcornMAIN TASKS: RANGE EXTENSION • PACKAGING DESIGN • ARTWORK • ILLUSTRATION • DESIGN
• Village VetsMAIN TASKS: BRAND STRATEGY • BRAND POSITIONING • COPYWRITING • DESIGN • ROLLOUT • PRINT • DIGITAL • INTERIORS • SIGNAGE
• FIXXA First AidMAIN TASKS: NAMING • BRANDING • PACKAGING DESIGN • ARTWORK • PRODUCTION • BRAND GUIDELINES • ROLLOUT
• 1

  SuperValu Signature Taste RangeMAIN TASKS: NAMING • PACKAGING REDESIGN • BRAND STRATEGY • ARTWORK • PRODUCTION • MARKETING POS • TRADESHOW
• AYA SUPPLEMENTSMAIN TASKS: NAMING • PACKAGING • BRANDING • ARTWORK • PRODUCTION • MARKETING
• 4

  Pestle & MortarMAIN TASKS: NAMING • PACKAGING • BRANDING • ARTWORK • PRODUCTION • MARKETING

Work history

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Brand & Packaging DesignerFreelance
Jan 2020London, United KingdomFreelance
Working with clients from all different sectors on a variety of design projects across packaging, branding, web & marketing Conducting a high level of research for each project from category discovery to user testing to best understand the problem or brief Collaborating with different creatives on projects to solve creative problems the best way possible Managing & organizing projects to run as smooth and stress-free as possible for my clients, including, daily updates on work, weekly goals tracking and face to face presentations to discuss creative
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Design LeadPhorest Salon Software
Jan 2019 - Jan 2020Dublin, IrelandFull Time
Lead designer on website re-design including UX, UI & user-testing. Brand refresh for Phorest including the production of brand assets for company-wide use. Setting up of digital assets system. With my team designed & implemented a new design system across all company communications. Working with the marketing team from ideation to the production of digital & printed communications. Digital Media Finalist 2020 for the Phorest Salon Software Rebrand

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Skills

• Brading
• Packaging Design
• Artwokring
• Digital Design
• Copwriting
• Research Design
• Typography
• Prototype Construction
• Problem Solving
• Creating

Education

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Bachelor of Design (visual CommunicationNational College of Art and Design Ireland
Sep 2011 - May 2014Dublin, Ireland
A 4 year degree studying design, visual communications & design theory. Specialized in my final year in branding. Received a 2:1 Honours

Awards

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Best Packaging DesignIrish Design Awards IDI
Keogh's Popcorn - Best Packaging Design
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FMCG Relaunch 2018Irish Retail Awards
Cully & Sully Soup - Winner - Best launch of new range