Village Vets

  • Aishling O'Flanagan

MAIN TASKS: BRAND STRATEGY • BRAND POSITIONING • COPYWRITING • DESIGN • ROLLOUT • PRINT • DIGITAL • INTERIORS • SIGNAGE

The Brief

We want to bring our two family-owned veterinary practices together under the one brand. It should be an evolution of our old look and feel. We like the cross and the paws!


The Response

After speaking with the wonderful team at Village Vets we knew straight away the brand needed to show all the love and care they bring to their jobs every day treating our pets. The brandmark brought all these elements together and organically created a suite of animal icons that could be used on social media, printed communications and interiors. The tone of voice was developed to be more conversational and humorous, the natural way in which the staff spoke to customers & pets. The rollout of this colourful brand continues today across their 30 practices. https://www.villagevets.ie/