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Kew Gardens Education Department Branding

We were approached by Kew Gardens to create a potential future branding idea for them. Taking into consideration their brand values - trustworthiness, creativity, excellence, passion and authenticity, I've created a brand for a new and exciting education centre named 'Kew Learning'. The essence of this brand is to engage and connect to a wide range of audiences and to communicate science and nature in one. The logo originated from an illustration I drew of a cotyledon (the first two leaves of growth). I incorporated this into a circle and found that it represented the letter 'e'. This is where the concept of 'engage, enjoy, examine and enhance' came from, to specifically represent certain age groups.
Main logo
Tiered Logos: Early Years
Tiered Logos: KS1 - KS2
Tiered Logos: KS3 - KS4
Tiered Logos: KS5 - Post Compulsory

Credits

Ellen Boyce

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  • Graphic Designer
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Project Tags

  • Branding
  • Kew Gardens
  • nature
  • web design
  • business cards
  • posters
  • advertising
  • website

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