We were approached by Kew Gardens to create a potential future branding idea for them. Taking into consideration their brand values - trustworthiness, creativity, excellence, passion and authenticity, I've created a brand for a new and exciting education centre named 'Kew Learning'. The essence of this brand is to engage and connect to a wide range of audiences and to communicate science and nature in one. The logo originated from an illustration I drew of a cotyledon (the first two leaves of growth). I incorporated this into a circle and found that it represented the letter 'e'. This is where the concept of 'engage, enjoy, examine and enhance' came from, to specifically represent certain age groups.