KFC, Bucket Bangers

Ask Genius, KFC always had a real bond with the urban culture, to the point that the brand is mentionned in hundreds of rap songs. So we decided to honor those who honored KFC : we've created the first KFC's mixtape made of all the songs quoting the brand. For the launch we designed the first outdoor campaign where Drake, Kendrick Lamar, Jul, Iam, M.I.A, D’Angelo, Kanye West... are the copywriters. The campaign took another level when KimYe came to Paris and “split a buffet at KFC”...