Creative & Art Director raised in Paris « banlieue », graduated in Graphic Design & Visual Communication and now focus on culture and all kind of brand expressions. For the past years he worked in advertising agencies as Sid Lee/Yard, BETC, Les Gros Mots… working on brands like Spotify, Canal+, KFC &more.
Projects
- Ligue 1, Childish LogosWe joined Mohamed Bouhafsi on this incredible journey to raise awareness about children victim of physical abuse, with the help of the football community. We were looking for a symbol and a positive message so the kids can see that we support them and stand by their side. So we’ve created the Childish Logos. In November, we made all the teams from the Ligue 1 Uber Eats and Ligue 2 BKT go child again, for the International Day of Kid’s Rights. We asked kids from the childhood protection associat
- Netflix, Black LightsThe only time I've been teached about french black figures during my scholarship, was in middle school. My litterature teacher read us "Poem to my white brother" of Senghor. After that, nothing. In history books french black figures are in the shadow.. Netflix wanted to continue the initiative of Jeymes Samuel —to talk more about the untold black stories, like he did with "The Harder They Fall" about black cowboys. So it was an evidence for us, not to talk about american heroes again, but to te
- KFC, Bucket BangersAsk Genius, KFC always had a real bond with the urban culture, to the point that the brand is mentionned in hundreds of rap songs. So we decided to honor those who honored KFC : we've created the first KFC's mixtape made of all the songs quoting the brand. For the launch we designed the first outdoor campaign where Drake, Kendrick Lamar, Jul, Iam, M.I.A, D’Angelo, Kanye West... are the copywriters. The campaign took another level when KimYe came to Paris and “split a buffet at KFC”...
Work history
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Skills
- Brand Identity
- Creative Art Direction
- Brand Creative Strategy
- Writing
- TV
- Film
- Social Media Marketing
- Digital Strategy
- Content Creator
Education
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Master’s Degree in Visual Communication and Designe-artsup
- Paris, France
Awards
Wood PencilD&AD
KFC Bucket Bangers