Kick-Off Meeting

  • Neeva Haria

Branding of the annual Johnson & Johnson Medical Devices Sales Conference for 600+ attendees. This was an example of pushing the boundaries of corporate brand guidelines. The artwork incorporated the three colours which represented the core values of the year ahead. The blue frame and brush strokes hinted to the question, ‘how will you paint your future?’ and what will your year look like?’ Also, the branding symbolised war paint, showing that the company had been through some low points and hard times in 2018, but were coming back striking.