We launched our first Kickstarter campaign in April 2017. As an established brand the project was primarily a marketing initiavtie to reach a 12 million strong community of early-adopters.
In total we raised £99,052 - 198% of funded goal - alongside achiving standout brand features in the likes of the London Evening Standard, Forbes and Gizmodo, increasing our social engagement and driving traffic to our .com site.
I produced the video, constructed the page, and coordinated all communications over the 32-day period - managing the project from concept through to post-campaign activity.
The democratic nature of Kickstarter means that every user question is public, therefore it was incredibly important to cover every detail while constructing the page, else risk confusing other potential backers.
We experimented with live streaming Q&A sessions with our team, employed the Kickstarter community to help us choose a new colour design, and maintained a 24-hour presence on the platform.
You can check out the full page HERE.