King - Performance Marketing

  • Cav Rigby

In December 2021 I began working with the Performance Marketing team at King as a freelancer, helping them produce promotional material for a myriad of their mobile games - including Candy Crush Saga, Bubble Witch Saga, Pet Rescue Saga, and Farm Heroes Saga - in the form of marketing banner refreshes and optimisation. The role saw me utilise my digital illustration, image-making, critical thinking and time management skills to produce engaging material incentivised by frequent performance testing (ctests) and subsequent group brainstorming. I excelled in the role with the work I produced frequently exhibiting strong Install Performance in-situ. I was also responsible for administrative duties pertaining to delivery and documentation, heavily reliant on my organisational skills.