DESIGN & DIRECTION WITH LOWD+KLEA
Due to the expansion of the KISS FM (UK) broadcast offerings help was required on the new sub-brand formation and architecture. The proposed strategy was to keep the now iconic K logo and then bolt on descriptive visual elementsto reflect the sub-brands core personality/vibe. Initially to be KISS BEATS, the newly named KISS FRESH channel provides/digitally broadcasts the latest sounds and freshest talents to the younger, demand it now, wannabe on-trend audience.