Justin Grasty

Justin Grasty

Creative for hire!! Ideator. Game Designer. Daydream Believer.York, United Kingdom
+ Info

24

Connections
Pip Jamieson
Ashley Karrell
Tom Peel
Justin Grasty

Justin Grasty

Creative for hire!! Ideator. Game Designer. Daydream Believer.York, United Kingdom
About me
Encourage / Enthuse / Enlighten / Excite / Excel / Engage through Visual Voice™ and ideation. I've enjoyed over 25 years of multi-disciplined creativity giving me the chance to collaborate on many visual and brand directions for differing scale projects — from underground pop-ups, Indy start-ups, to EMEA and Global corporate communications. My expertise covers branding and art direction, name generation, strategy, architecture, experiential, Interpretive environment, on and offline engagement, storytelling, copywriting and fabrication/installation. All realised through hands-on project management, delegation and integration with brand guardians/account managers/creative teams/artwork departments/digital dev departments and outsourced production. My range of sector scope covers the Arts/Culture/Education/Community/Fashion/Sports/Entertainment/Financial/Retail/Utility. 
I'm always looking to learn, impart knowledge and share insights where I can through mentoring and University lecturing (visiting).
Projects
  • TP FUTURE BUILDING Brand Identity
    TP FUTURE BUILDING Brand IdentityDESIGN & DIRECTION WITH INGENIOUS RAPPORT Travis Perkins had realised the potential of their technolgy and logistics expertise. Investment was being made in to their IT/software engineering capabilites and a mission to house and attract the best people in this field. The scope of the brief was to communicate the prowess of their ability up against the likes of Google and Amazon. An industry relevant name and logo was required to herald the launch of the new headquarters with supporting media to entice the latest batch of graduates.
  • NPOWER Iconbank
    NPOWER IconbankDESIGN & DIRECTION WITH McCANNS MANCHESTER With the creation of a suite of 100+ icons to work in tandem with the new visual direction an easily accessible archival system was required. A filenaming strategy was implemented to aid those who access it to find the correct icon swiftly.
  • NPOWER BUSINESS SOLUTIONS Brand Guidelines
    NPOWER BUSINESS SOLUTIONS Brand GuidelinesDESIGN & DIRECTION WITH McCANNS MANCHESTER Design and art direction of styling for the Business arm of npower following the core attributes of the new branding. Content was then created and transferred to the newly developed user interface.
  • NPOWER Brand Guidelines
    NPOWER Brand GuidelinesDESIGN & DIRECTION WITH McCANNS MANCHESTER Content creation, strategy, user interface development and production of a comprehensive set of screen-based guidelines. The document covers the look and voice of the new personality with simple to follow advice on how to convey this correctly.
  • KISSTORY Identity
    KISSTORY IdentityDESIGN & DIRECTION WITH LOWD+KLEA Due to the expansion of the KISS FM (UK) broadcast offerings help was required on the new sub-brand formation and architecture. The proposed strategy was to keep the now iconic K logo and then bolt on descriptive visual elementsto reflect the sub-brands core personality/vibe. The Kisstory channel provides/digitally broadcasts retro music for the old school loving audience.
  • KISS FRESH Identity
    KISS FRESH IdentityDESIGN & DIRECTION WITH LOWD+KLEA Due to the expansion of the KISS FM (UK) broadcast offerings help was required on the new sub-brand formation and architecture. The proposed strategy was to keep the now iconic K logo and then bolt on descriptive visual elementsto reflect the sub-brands core personality/vibe. Initially to be KISS BEATS, the newly named KISS FRESH channel provides/digitally broadcasts the latest sounds and freshest talents to the younger, demand it now, wannabe on-trend audience.
Work history
    Freelance Creative Director
Skills
  • Branding
  • Environmental Design
  • Corporate Identity
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Wayfinding Design
  • Brand Design
  • Brand Identity
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • Font Design
Education
    Graphic Design BA (hons
     - 
    4 year sandwich course with placement
Awards
    Best UK Report & Accounts 2004
    Design Review 05 Sponsored by MacNaughtons Papers