DESIGN & DIRECTION WITH INGENIOUS RAPPORT
Travis Perkins had realised the potential of their technolgy and logistics expertise. Investment was being made in to their IT/software engineering capabilites and a mission to house and attract the best people in this field. The scope of the brief was to communicate the prowess of their ability up against the likes of Google and Amazon. An industry relevant name and logo was required to herald the launch of the new headquarters with supporting media to entice the latest batch of graduates.