KISSTORY Identity

DESIGN & DIRECTION WITH LOWD+KLEA

Due to the expansion of the KISS FM (UK) broadcast offerings help was required on the new sub-brand formation and architecture. The proposed strategy was to keep the now iconic K logo and then bolt on descriptive visual elementsto reflect the sub-brands core personality/vibe. The Kisstory channel provides/digitally broadcasts retro music for the old school loving audience.

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Creative Director