In 2016, I redesigned the eCommerce site for this iconic brand of Whirlpool's. I focused on the product, in facilitating the user's journey, and enhancing the experience of buying an online product.
We needed to unify their three websites (eCommerce, attendance, and blog) into one unique platform. Their products are already a masterpiece of work and design so the focus on all the website was to increase the product visibility and bring information about it without interfering with the product itself.
Whirlpool also asked for a redesign of their digital environment because they were using these fonts and rules used on the site also offline. So we chose another font, created some patterns, and included some iconography.
Role: Lead Designer
Work Done:
- Developed the screens
- Approved internally the work of other designers
- Built the relationship with the client
- Presented all the material
- Obtained client approval
Companies
HUGE
- Marketing & PR
