I`m a Brazilian born and raised in a small town, now living in Madrid. I started my carrer in digital inovation company in 2010, focusing in technology and design.
I spent a few years in some agencies and producers such as W3Haus and JWT São Paulo, working with design, social media, advertising, and 3D technology. The past two years I`ve enjoyied my time working with a lot of talented people at Huge Inc. And now I've crossed the ocean to work with the amazing people of Fjord Madrid. You can write me to talk or have a beer.
Awards: Awwwards, The FWA, Webby, Archive and Wave Festival.
Projects
- Toro FinancialsRethinking how to invest online. In 2016, Huge was asked by Toro Investments for a complete redesign of its online presence. Thinking of a platform that empowers the user, and teaches, instead of just taking your money and investing for you, we created an easy-going intuitive website where you can see and learn from videos, and simulate an investment inside the video with quick interactions. It is an online course platform where you can choose the subject you want to learn, and you then progres
- Rimac RedesignIn 2017, Rimac, the biggest insurance company in Peru, recognized that it was already far behind in the new digital world and desperately needed to reinvent itself. As the company was already using illustrations in their design language, we stayed with that. Their main design color was red and we drew inspiration from that and translated their roots into a new, fresh, and clean digital language. We used illustrations to tell a story and explain their products in an easy, simple, but also fun way. We incorporated that specific red for call to actions, types, and details which gave further significance to the color and brought cohesiveness to the entire site. Role: Lead Designer Work Done: Made all the decisions related to visual design, design flow, user journey, illustration direction, and approval. It was nice to work with a company that was open to innovation and welcomed new ideas.
- Fiat - Retails ProcessI helped the Huge, Inc. team to rethink how car sales could be in the future. We envisioned a new way for car purchases along with a new way for the user to relate to the company in order to create a long-term relationship instead of a one-time interaction. Before the project was even initiated, we researched a long list of clients and talked with a large number of stakeholders and employees to obtain a good database. We then started on a product that could potentially revolutionize the car industry in the upcoming years. We took into consideration the whole spectrum from the user research about the car, the buying, test-driving process to a new model of a shop that was focused on interactions and using technology to help the clients to buy cars in a very personalized and quick way. I've joined this project after the first weeks so I didn't participate in the user interviews, but I enjoyed the data provided by it. After ingesting the data, I created my solutions and a new vision was subsequently delivered to Fiat. I was responsible for the interaction part, the story we would tell, the store conception, and predictions about how the user will interact with new technologies.
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Work history
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Visual DesignerFjord Madrid
Madrid, SpainFull Time
Being part of the Visual Design team in one of the best-known consulting and design companies in Europe. Working alongside talented of service, interaction and business designers, to deliver incredible products and change the perception of business of large clients.
Senior Visual DesignerHUGE
- São Paulo, BrazilFull Time
Worked for almost 2 years at HUGE Inc. office in Sao Paulo Brazil. Being the 1st hired from this office, I helped to build the design team an office structure of a team that worked with the biggest clients in Latin America, such as Itau, Fiat, Apple, Netshoes, Google, KitchenAid among others. Acted as a Senior Designer and a Design Lead (depending on projects) helping the team to achieve a great visual and interaction solutions.
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Skills
- Digital Design
- UI Design
- UX Design
- Interaction Design
- Web Design
- Sketch
- Prototyping
- Product Design
- User Experience
- Research
Awards
Awwwards - Site of the dayJWT
Win Site of the day at Awwwards the most popular award for digital experiences with Ford project.Awwwards - Mobile of the DayJWT
Win mobile of the day at Awwwards the most popular award for digital experiences with Ford project.+ Show more