With limited budget, we needed to raise awareness and excitement for KITKAT's new Mocha flavour.
While competitors spend millions, we partnered with up and coming Instagram coffee artist Maria A. Aristidou to paint a picture of our latest product entirely using freshly brewed coffee!
The time-lapse video, had a view-through-rate well above 50% (more than tripling Facebook platform benchmarks) and reached over 4M people.