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Kevin Mercer

Planner

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Projects

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Do you really want to delete project KITKAT Mocha NPD Launch?

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Do you really want to delete project Rowntree's Masterbrand Launch?

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Do you really want to delete project Microsoft - The Campaign Google Couldn't Eadray?

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Do you really want to delete project Bob the Builder - Global Brand Relaunch?

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Do you really want to delete project Quality Street Relaunch?

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Do you really want to delete project KITKAT Snap and Share Campaign?

About me

6 years of strategic planning experience across multiple categories, from consumer healthcare to children’s television programming, on many of the world’s iconic brands. My experience extends beyond just advertising to creating content strategies and immersive brand experiences, as well as simplifying complex product portfolios through brand architecture work. My current work is reinvigorating traditional global brands, raising the level of creativity and effectiveness. My focus for the future is to bring this knowledge to help the generation of challenger brands grow and navigate in the future.

Skills

  • Marketing PR
  • Strategic Planning
  • Consumer Behavior

Work history

Currently

Global Strategic Planner

McCann Worldgroup

Jun 2016
  • London, United Kingdom
  • Full Time

2016

Aug 2014 - May 2016
  • London, United Kingdom
  • Full Time
  • Planner: Nestle Confectionery portfolio of brands (KITKAT, Aero, Rowntree's); Lead planner on Milkybar and E-Commerce. Global lead planner on HIT Entertainment (Bob the Builder & Thomas & Friends). Digital planner on Kenco.

2014

Strategist

Wunderman UK

Aug 2013 - Aug 2014
  • London, United Kingdom
  • Full Time
  • Strategist for: - Team Microsoft (B2B & B2C - Global Advertising) Awards: Cannes Lions 2014 Short List & DMA Gold IT & Telecoms ("The Campaign Google Couldn't Eadray") - Coca-Cola (Social CRM) - GSK (Digital) - EMEA X-Box (Global Advertising) - EDF Energy (CRM & Brand Experience) - New business (Digital & Social)

Education

2012

Migration Studies

Oxford University

Aug 2011 - Jun 2012
  • Oxford, United Kingdom
  • Masters in Migration Studies