6 years of strategic planning experience across multiple categories, from consumer healthcare to children’s television programming, on many of the world’s iconic brands. My experience extends beyond just advertising to creating content strategies and immersive brand experiences, as well as simplifying complex product portfolios through brand architecture work. My current work is reinvigorating traditional global brands, raising the level of creativity and effectiveness. My focus for the future is to bring this knowledge to help the generation of challenger brands grow and navigate in the future.
Planner: Nestle Confectionery portfolio of brands (KITKAT, Aero, Rowntree's); Lead planner on Milkybar and E-Commerce. Global lead planner on HIT Entertainment (Bob the Builder & Thomas & Friends). Digital planner on Kenco.
Strategist for: - Team Microsoft (B2B & B2C - Global Advertising) Awards: Cannes Lions 2014 Short List & DMA Gold IT & Telecoms ("The Campaign Google Couldn't Eadray") - Coca-Cola (Social CRM) - GSK (Digital) - EMEA X-Box (Global Advertising) - EDF Energy (CRM & Brand Experience) - New business (Digital & Social)
Masters in Migration Studies