Kevin Mercer

Freelance Strategy Director



About me

6 years of strategic planning experience across multiple categories, from consumer healthcare to children’s television programming, on many of the world’s iconic brands. My experience extends beyond just advertising to creating content strategies and immersive brand experiences, as well as simplifying complex product portfolios through brand architecture work. My current work is reinvigorating traditional global brands, raising the level of creativity and effectiveness. My focus for the future is to bring this knowledge to help the generation of challenger brands grow and navigate in the future.


  • Marketing PR
  • Strategic Planning
  • Consumer Behavior

Companies I’ve worked with

View all
  • Wunderman UK

    Wunderman UK

    • Advertising
  • M

    McCann Worldgroup

    • J

      J. Walter Thompson


      Work history


      Global Strategic Planner

      McCann Worldgroup

      Jun 2016
      • London, United Kingdom
      • Full Time


      Aug 2014 - May 2016
      • London, United Kingdom
      • Full Time
      • Planner: Nestle Confectionery portfolio of brands (KITKAT, Aero, Rowntree's); Lead planner on Milkybar and E-Commerce. Global lead planner on HIT Entertainment (Bob the Builder & Thomas & Friends). Digital planner on Kenco.



      Wunderman UK

      Aug 2013 - Aug 2014
      • London, United Kingdom
      • Full Time
      • Strategist for: - Team Microsoft (B2B & B2C - Global Advertising) Awards: Cannes Lions 2014 Short List & DMA Gold IT & Telecoms ("The Campaign Google Couldn't Eadray") - Coca-Cola (Social CRM) - GSK (Digital) - EMEA X-Box (Global Advertising) - EDF Energy (CRM & Brand Experience) - New business (Digital & Social)



      Migration Studies

      Oxford University

      Aug 2011 - Jun 2012
      • Oxford, United Kingdom
      • Masters in Migration Studies